UX DESIGN AND PROTOTYPING

We make complex functionality apps simple, and simple user interfaces engaging.

Design Services

EXPERIENCE DESIGN

Interaction design Usability engineering

MOBILE DESIGN

Smartphone and tablet iOS, Android, Windows Phone

WEB INTERFACE DESIGN

GUI guidelines compliance Heuristic principles

CORPORATE IDENTITY

Logo design
Branding guidelines

USABILITY AUDIT

Information architecture audit Content inventory, sitemap analysis

WEBSITE DESIGN

Responsive and adaptive websites Intranets, e-commerce, promo sites

UI/UX DESIGN AND IMPLEMENTATION PRINCIPLES AT IFLEXION

With years of experience in the trenches, working with a variety of business domains and solution types, Iflexion has elaborated on core principles of UI design and implementation that enable us to perfectly combine solution usability and functionality with quality of implementation. We consistently assure the following UI / UX design attributes of every delivered solution:

Alignment of business goals and end-user needs
Accessibility and ease-of-use
User efforts optimization
Cross-platform compatibility
Consistency and learnability
User productivity and minimum task completion time

WIREFRAMING AND PROTOTYPING

WIREFRAMES

GRAPHIC MOCKUPS

CLICKABLE PROTOTYPES

PROOF-OF-CONCEPT

Wireframes

Iflexion utilizes wireframing as a basic technique to reduce the cost and risk involved in developing complex interactive systems. We follow a rapid iterative refinement approach, acquiring essential feedback early in the process and bringing focus to objectives, scenarios and intended functionality with increasing levels of fidelity.

Graphic Mockups

Our graphic designers start the iterative process of mocking-up visual page designs to finally come up with thoughtfully conceived, beautifully executed user interfaces that truly work.

At this stage, moodboards with examples of color palettes, texture and typography are utilized to define customer’s aesthetics preferences and design directions.

Clickable Prototypes

The clickable prototypes delivered by Iflexion enable users to quickly test simple elements or complex behaviors, interacting with the prototype as they would with the end product.

Requiring little time and effort, these prototypes allow for identifying opportunities for improvement, driving adoption, productivity, user satisfaction and profitability of the final solution.

Proof-of-Concept

A proof-of-concept (POC) touches on all levels of the system implementation, requiring, besides UI prototyping, engagement of software engineers for development of a specific slice of functionality.

Project teams at Iflexion produce POCs rapidly and efficiently, providing our customers with alpha products for evaluation and validation with all stakeholders prior to hand off for production development.

END-TO-END, CONCEPT-TO-USER PRODUCTIVITY, PROTOTYPE-TO-PRODUCTION

We take a highly transparent iterative approach to the user-centered design processes, starting with a thorough examination of use cases and customer’s aesthetic preferences and incorporating testing activities early in the UI prototyping stage. At the development stage the Iflexion’s goal is to deliver functional interfaces as early as possible to leave enough space for possible changes and improvements. Below are the tools and methods we apply to ensure seamless, fluid, relevant and engaging experiences for end users:

ITERACTIVE UI AND USABILITY TESTING

Prototype Testing

User Interface Testing

Functionality Consistency Review
Guidelines Compliance Assessment

Look-and-feel

Cross-Browser Testing
Cross-Device Testing

Usability Testing

Accessibility Testing
Ease-of-Use and Control Flow Convenience
Cognitive Walkthroughs

Acceptence Testing

CROSS-FUNCTIONAL TEAMS

At Iflexion UI / UX designers work in close collaboration with business analysts, developers, usability testers and product managers, deeply integrating solution design into broader development tasks and processes to get a 360° view of your project.

Graphic Designer

Crafts sleek, professional, aesthetically appealing designs in line with design guidelines and with implementation feasibility in mind.

Information Architect

Determines the way people will navigate and use the content through conceptual modeling, information system design, navigation and interaction scenario design.

Software Engineer

Puts to work compelling presentation layers to websites, native and cross-platform mobile solutions and complex architecture portal systems.

QA Engineer

Ensures usability goals are met, and the delivered solution produces a cohesive, predictable, and desirable effect on the target audience.

Business Analyst

Сreates the foundation for successful user experiences through research, feedback examination and analysis of use cases and business objectives.

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